All-in-One Profiles
Get 360° customer profiles instantly
See profiles evolve with every interaction, reflecting the latest behaviours and preferences of customers
Bring Every Touchpoint Together
Seamless data merge
Capture interactions from all customer touchpoints and combine them into one structured, dynamic profile that updates in real time.
Add Intelligence to Every Profile
Enrich data with AI insights
Enhance your data with AI-driven attributes such as customer intent and churn risk, powered by models that continuously learn and adapt.
Smarter Audience Segmentation
Group customers by real-time behaviour
Create Accurate Buyer Personas
Leverage live and historical data to build personas based on real customer behaviour, not assumptions—perfect for sales, support, and marketing teams.
Turn Segments into Relatable Profiles
Capture traits like goals, preferences, and challenges
Include credible quotes from behavioural interactions
Update personas continuously as data patterns evolve
Target Based on Intent Signals
Leverage predictive indicators to identify high-intent customer groups, helping you prioritise the right customers at the right time.
Group Customers by Their Needs
Detect purchase readiness through engagement patterns
Monitor drop-off signals to prevent churn
Align offers with different stages of the customer journey
Build Micro-Segments That Convert
Move beyond broad categories to create precise groups sharing common motivations, behaviours, and engagement history.
Make Every Message Feel Personal
Combine behavioural and demographic filters
Drill-down segments using AI-powered insights
Personalise experiences for each subgroup
Update Segments in Real Time
Keep your audience groups aligned with the latest behaviour, preferences, and lifecycle stages for more effective outreach.
Stay Relevant as Customers Evolve
Refresh segments with every new interaction
Remove inactive or irrelevant users
Adjust marketing and support instantly to changing needs
From Insight to Timely Impact
Forecast, personalise, and engage more effectively.
Spot Churn Before It Happens
Identify early signs of disengagement and act swiftly to reduce drop-offs and retain your valuable customers.
Deliver Relevant Product Suggestions
Leverage behaviour and context to recommend products customers are most likely to explore, click, or purchase.
Optimise Campaign Timing with Ease
Send emails, messages, or offers at the exact moment each customer is most likely to respond.
Trigger Action-Based Campaigns
Launch personalised sequences based on customer behaviours like sign-ups, cart abandonments, or page visits.
Refine Targeting with AI Insights
Combine real-time and historical signals to boost campaign effectiveness throughout all stages of the customer lifecycle.
Focused on High-Value Relationships
How teams grow with Customer Value Management software
Discover how leveraging customer value insights can shape your strategy, enhance loyalty, and accelerate revenue growth.
Our campaigns improved significantly once we started focusing on high-value customer segments. It’s not about sending more messages, but sending the right ones at the right time.
Raghav DeshmukhHead of Retention Marketing
Understanding where each customer is in their journey helps us act proactively. We’ve been able to prevent drop-offs that previously went unnoticed.
Tanishq MalhotraCustomer Experience Lead
Knowing how different segments interact with our features has been a game-changer. We now prioritise what truly delivers value to customers.
Rowlin LalProduct Manager
Works Across All Industries
Who Benefits from Worktual CVM?
E-commerce
Personalise offers based on purchase history and real-time behaviour.
Real Estate
Segment buyers, renters, and leads by urgency and intent signals for better engagement.
Education
Nurture prospects and re-engage dropouts with intelligent segmentation by learning stages.
Legal
Track consultation progress, follow-ups, and client retention using smart triggers.
Healthcare
Engage patients with timely reminders, health journeys, and follow-up campaigns.
Fintech
Identify high-value customers and reduce churn through predictive, behaviour-driven engagement.
