Instantly connect platforms
Seamlessly unify all your data channels
Gather data from various tools into a single stream no manual downloads, no data gaps, and a smooth transfer into your CDP.
Instant system connectivity
Import customer data with ease
Capture raw customer information from data warehouses, data lakes, websites, mobile apps, CRM platforms, and offline sources leveraging both real-time event streaming and scheduled batch imports efficiently.
Capture data from multiple sources
Website interactions, app engagement, and ad click tracking
CRM and POS system integration
External data from social platforms and DMPs
Ingestion in real time,
Process and utilize information the instant it is received
Import data instantly or in scheduled batches from websites, mobile apps, social channels, CRM platforms, emails, and external files.
Always Updated
Keep customer information in constant sync
Update in real time to ensure each customer profile shows the most recent actions, preferences, and interactions from every source.
Intelligent data preparation
Refine, enhance, and structure your data
Cleanse raw customer data
Remove duplicates, correct inconsistent formats, and filter out irrelevant fields before the data enters your unified system.
Turn every input into actionable data
Apply correct formatting and data types
Eliminate clutter and outdated information
Maintain uniformity across all sources
Reshape structure and schema
Turn scattered, unorganized data into a standardized format that works seamlessly with analytics and downstream tools.
Prepare data for processing
Map fields to a unified schema
Combine structures from multiple sources
Simplify nested formats when necessary
Unify fragmented identities
Match records across platforms using emails, device IDs, or names to create a single, complete profile for each customer.
Link all identifiers
Combine multiple logins under one user
Identify overlaps and missing links
Enhance accuracy with deterministic matching
Enhance with valuable attributes
Incorporate behavioral scores, preferences, and intent signals to provide teams with richer customer insights before segmentation or activation.
Deeper customer profiles
Forecast churn or conversion likelihood
Integrate third-party data points
Determine preferred engagement channels
Ignite next-level customer connections
The five cornerstones of data-driven mastery
Refine, enhance, and unify every data input
Purify raw data, merge identities, and enrich each record with attributes that power impactful customer engagement.
Unify customer data into a single profile
Combine scattered data from various systems into one precise, real-time customer profile for each individual.
Build real-time, adaptive customer segments
Generate dynamic groups based on live behaviors, preferences, and lifecycle triggers to deliver personalized outreach and support.
Fuel every touchpoint with integrated data
Deliver unified profiles to marketing, product, and support tools to enable consistent, personalized customer experiences.
Convert profile activity into actionable intelligence
Monitor engagement patterns, campaign outcomes, and behavior changes to drive smarter, faster decision-making across teams.
Customer voices on our CDP
Discover how a unified source of truth has revolutionized their marketing, support, and decision-making.
Worktual has completely streamlined our workflow. The interface is user friendly, and the customer support is top-notch. Highly recommend for any growing business
Amit Verma Digital Marketing Manager
The best platform for managing campaigns and tracking performance. Everything is well-organized, and data integration is seamless.
Priya RaviBusiness Analyst
We’ve been using Worktual for 1 year, and the productivity boost is unbelievable. Real-time insights help us make faster decisions.
Rahul IyerOperations Head
One platform, endless possibilities
Industry-specific CDP solutions
E-commerce
Boost repeat sales through personalized product suggestions and adaptive customer segments.
Real Estate
Monitor buyer intent and re-engage prospects based on property views and past interactions.
Education
Customize student engagement by consolidating interactions across platforms and touchpoints.
Legal
Securely monitor client interactions across cases, emails, and consultations.
Healthcare
Create comprehensive patient profiles to enhance communication and streamline care coordination.
Fintech
Enhance onboarding, boost retention, and drive cross-selling through real-time behavioral segmentation.
